Personalization tailors products, content, or experiences to individual users based on preferences, behaviors, or demographics. It enhances engagement, satisfaction, and loyalty. Personalization is a concept that revolves around the individual, highlighting the importance of cultivating an experience customized to the unique user.

The idea of personalization is rooted in ancient rhetoric as part of the practice of an agent or communicator being … Discover what personalization really means, how to get it right, and start implementing personalization on your site in two simple steps.