Its is the possessive form of it. it's (with an apostrophe) is always short for it is (it's so fun) or it has (it's been nice knowing you). But, you might ask, don't apostrophes show possession, as in teacher's. Whether you're looking to gain insights, discover new technologies, or connect with peers shaping the future of transportation, the 2026 its southeast summit is where it all happens.

For example, the sun was so bright, its rays blinded me. Its means belonging to it and it's means it is. but if we usually show possessiveness by adding an apostrophe and an -s, why doesn't that work here? The word it is a pronoun, and when you make a.